Products & range concepts

Children's IKEA

My heart will always be close to children and youth. We created Children's IKEA based on knowledge and expertise from world leading experts, transformed the needs and dreams of children into strong ranges of beloved products for the many children.  


Designing renewed Acutex range of acoustic ceiling assortment.


EMBAWOOD furniture and interior producer in Azerbaijan, Georgia, Kazakhstan etc.

Leading positioning and direction workshops. Creating Design and style strategies, range and product suggestions, direction for and purchase of accessories and textiles collections. Plus new concept store draft.

Kingsfisher Tile

Creating the strategy for the new assortment of tiles and stone materials for Castorama, B&Q etc. Kingfisher retailers. In close cooperation with Kingfisher professionals. 

IKEA Wood Direction

As 60% of IKEA products are wood based a direction was needed fo how to use wood in the future. A close and inspiring collaboration with specialist and stake holders within and outside IKEA. 

IKEA Living with children

IKEA Long term priorities based on the understanding and insight of the needs and dreams of the  many people in the world transformed into strong offers. As a strategist responsible for IKEA team of the year for families later the knowledge platform to secure the long term insight to serve the many families.